Persuasive Documents
When writing persuasive documents, most experts will cite social psychologist, Robert Cialdini, who Links to an external site.offers us six principles of persuasion that are powerful and effective.
Read this document for a further explanation of The Six Principles of Persuasion Links to an external site..
For our class, we will follow the indirect strategy for our persuasive documents. Your persuasive document should have the following pattern:
- Gain Attention
- Build Interest
- Elicit Desire and Reduce Resistance
- Motivate Action
Please read Persuasive Writing Links to an external site..
Here is a a checklist for writing persuasive letters/memos Links to an external site. and a checklist for writing persuasive brochures/flyers Links to an external site..
Here are some past student examples of persuasive documents (letters/memo Download letters/memos and brochures/flyers Download brochures/flyers).
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