Writing for Social Media

We can't avoid it; social media is a constant in both our personal and work lives.  Please review the 2014 Pew Report Links to an external site.on social media.

Here is a presentation on social media. Links to an external site.

and here is a recap of how and why social media Links to an external site. is so prevalent in the workplace.

Social media is used for marketing.  Marketing departments are always concerned about showing ROI Links to an external site. on their campaigns.  Read this Forbes article Links to an external site. to better understand how companies are using social media, which metrics are used to evaluate campaigns, and how companies are measuring their effectiveness with social media.